Startups rise from the evolution of online sales and consumer services
13% of French people buy their bottles online, which is twice the number of online wine buyers in 2015 (according to the Sowine barometer). Wine industry goes digital and can now provide netizens with a much deeper and more complete knowledge on products (the winery, the winemaker, or the variety of grape for example) as well as greater transparency on prices.
Now “information about wine and winegrowers is accessible to everyone on the Internet and no longer reserved for the initiated happy few through technical and specialized magazines” according to Loïc Tanguy (founder of Les Grappes). Finding a specific wine or just a good bottle is often a hassle for those who have no extensive knowledge of wine. Winalist gives you its selection of sales or barter platforms that illustrates the best current digital trends of the wine industry.
Wine boxes with Le Petit Ballon
Subscription boxes are a big hit in France and they are now proposing wine! Each month you -or the person you ordered it for- are delivered a box to discover new wines. In France, a bit more than twenty companies makes this market of wine subscription boxes. On this market, Le Petit Ballon keeps on taking part of the market shares from its competitors.
This startup offers you to discover wine in a playful, simple and affordable way. The bottles are selected by Jean-Michel Deluc who is the former Head Sommelier at the prestigious Ritz hotel. The bottles are then displayed on the website with a preferential price compared to the market. The consumer selects the wine he or she would like to discover and can also receive help or recommendation from an algorithm that analyses its tastes and choices from the website. The box is then delivered! A box includes 2 bottles with their detailed cards on the ideal storage conditions, possible food pairings and a booklet presenting the winegrowers.
Buy or trade your wine
Wine social networks and community platforms don’t just allow to buy bottles but to share your experience behind each of these bottles in a unique way. Recommendations, warnings and tasting notes provide additional information that consumers love. Indeed, 21% of French people say they already bought a wine or a champagne recommended on the social networks they follow (Sowine barometer). Winalist suggests you 3 great community web-based wine sales platforms:
With its dense and diverse community, Les Grappes is both a social network and a platform that sells you wine directly from the winemaker. Experts give their advice on the platform and wine connoisseurs exchange their good deals!
WOD or WineAdvisor, are the equivalent of Shazam for the wine industry. These apps allow to photograph the wine bottle label and to buy it immediately through the app.
This application references 2.8 million of wine labels. When you scan the label all the notes, information about the winery or suggestions of paired dishes appear! The startup also decided to launch its monthly subscription wine box.
Just like the caretaker of your online cellar, this app will find the bottle that made a big impression on your taste buds. Send the picture of the label to the WOD team receive a quote and a delivery date proposal!
TrocWine is the first non-market website for exchanging your wines and alcohol bottles with other individuals. The objective is simple: “Build your cellar without spending a cent“. The platform lists all the bottles each person wishes to exchange, then TrocWiners just have to barter for the bottles they have they think could make a fair exchange. The platform also frequently organizes TrocParties to animate its community and suggests meeting places for exchanges.