This summer, it’s “La vie en rosé”!
French people love rosé wine
Let’s first talk about wine consumption and the image of the rosé in France. French mainly drink red wine, then rosé and finally white. Pink wine is the only wine of which consumption has increased in France (by 3.49% in 2016).
Since 1990, the consumption of pink wine has increased by 3 (CIVP data from IRI Symphony) and France has become the biggest consumer in the world. France is also the biggest producer in the world but we drink so much rosé that we need to import some!
In France, the indicators have turn “pink”: we consume almost 3 times more rosé than the Americans (who are first regarding the total wine consumption)! In France, where does the rosé wine come from? It’s mostly from Provence. Then from the Loire, the Rhone and Bordeaux areas.
A rosé that enhances its coat of arms. Pink wine had been long perceived as a wine with fewer gustatory qualities, but in recent years the rising quality of rosé wines brought it back to our tables: 9 out of 10 wine consumers drink pink wine, roughly being 36 millions of consumers
Why is rosé wine best served in summer?
A simpler and more friendly wine. Rosé wine is the symbol of the “aperitif”, the moment preceding a meal when French people snack and drink to stimulate appetites! Beyond this image, the enthusiasm for rosé matches the evolution of new consumption patterns. Less structured meals, the success of international cuisine, simplicity, discovery, conviviality and the search for immediate pleasure. These blends perfectly with pink wine which is more accessible, free from the heaviness of traditional French codes of wine.
A weather-sensitive consumption. In the summer, the bottles of rosé wine take over a lot of space on the supermarket shelves. Whether it is temperature or sunlight, in French supermarkets, 35% of pink wine is sold in summer, compared to the little 15% during winter.
Who drinks rosé? In most of the countries, it is primarily young adults (18-24 years). Women also report drinking more rosé than men – in Germany and in the Netherlands, this gender difference reaches 6%. However, France beats the stereotypes: the consumption of rosé is trans-generational and the gender difference is not significant!
Discover rosé wine trends!
The rosé is the basis for many creations and inspires new original products this year.
THE “POOL ROSÉ” OR “ICED ROSÉ” FOR THE SUMMER HOTTEST DAYS
We do not criticise anymore the one who will serve the wine on a bed, a pool dare I say, of ice cubes! However, it’s better to choose pink wines that are more suited to be enjoyed with a lot of ice. Here is our selection:
- The Caillou rosé of the Domaine de la Grande Sieste. This wine was created to be frozen without taking away all its qualities, roughly 13 € the bottle.
- The Cremant Ice Petite Folie from the house Wolfberger, to be tasted on ice cubes or in cocktails with fresh herbs, about 8 € a bottle.
THE FROSÉ WILL SEDUCE YOU
“Pour 1.75L of rosé wine into a an aluminum pan and leave it in the freezer for about 6 hours.
Make the sugar syrup: bring 120g of sugar to boil with 125 mL of water and mix until the sugar disappear (about 3 minutes).
Remove from the heat and add a punnet of 225g of strawberries which should brew for 30 minutes.
Sieve the mixture over a bowl then cover it before refrigerating for 30 minutes.
Finally, remove the rosé wine out of the freezer and pour it in a mixer. Add the sugar/strawberry syrup, 75 mL lemon Juice and 150 g crushed ice. Mix until the texture is smooth. You can decorate with mint and strawberry.”
THE ROSÉ SPRITZ
First mentioned on the Bon Appétit website, the recipe was created by the journalist Rick Martinez and is already all over the internet. The classic recipe of Aperol’s Spritz blends Prosecco, sparkling water and a zest of orange. The one for the rosé Spritz is a little more complicated.